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It's not uncommon for large expenditures on advertising not to produce the desired results. In fact, getting people to visit a particular site is not difficult. It's harder to convince him that your service — the best among your competitors, and that's what you should choose. The sales ...

Lively content always looks better than solid sheets of text. And one of the easiest ways to liven it up is to dilute it with illustrations. And for search engines, SEO of images is also important. This includes writing Alt and Title attributes, compression ratio, file format and closest ...

Search engines analyze a site on many parameters before storing it in their databases. And site ranking factors in search engines determine the relevance to queries as each individual page, and the Internet project as a whole. Site ranking is the process of sorting the results in search ...

Text length is the number of characters, words or sentences on the page of the site. This parameter significantly affects both the ranking of materials in the search engine and the SEO promotion of the site as a whole. But increasing the number of characters does not always give the site ...

The rel=nofollow attribute in links is a signal to search engine crawlers that this link should not be clicked, as well as passing the weight of the current page. Example: Link to someone else's site In addition, there is a meta tag nofollow for the entire page. It ...

HTML is a HyperText Markup Language. Thanks to it, we see not just text, but full-fledged pages with interactive content. Today, it is supported by the W3C — World Wide Web Consortium. It develops the principles and standards under which all modern sites are made. What are HTML errors? ...

Internal linking of a site is the linking of its different pages by linking to each other. Linking is used in SEO promotion to increase the relevance of content in search engines for the target query and to increase the weight of pages. It is beneficial for the popularity of the website ...

Title and Description tags are the title and description of a page, which are visible in search results. They form the snippet of the page — its index card in search results. You can also see the Title if you hover your cursor over the tab name at the top of the screen. In fact, the Title ...

According to the headers, search engines determine how much the topic of your page coincides with the queries that users enter. This means that SEO promotion of the site is directly dependent on their relevance. Headings come in different levels from h1 to h6. The main header of the sales ...