Some customers on copywriting exchanges require that the water indicator in the text be minimal. Sometimes the water content indicator should not be more than 50%; otherwise the order will not be accepted.
"Customers on the exchanges wish that there was almost no water in the text. If the water content is more than 50%, the order rejected."
Customer requirement: maximum - 60% water content.
Now let's talk about what happens if there is too much water. Perhaps some customers who are on the copywriting exchanges sometimes require that the wateriness of the text be as small as possible. Sometimes there has to be no more than 9% water; otherwise the order simply will not be accepted. No way. And under no circumstances.
Why check the text for water and spam
Text spamming — what is it?
What is water in the text and how to remove it
The water content of the text is the ratio of unnecessary words (stop words) to the entire content. The concept of water content is important to consider when assessing characteristics material. For example, usually the upper limit of “water” is about 60%.
How to remove water from the text? It is necessary to try to rid the material of meaningless words as much as possible. What are these words? Let's figure it out.
Water in the copywriter's text — where does it come from
Different search engines use their own sets of stop words (water words), which periodically supplemented and updated. Here are their main types:
That is, by removing the word "some", we did not consider that not all customers are picky. This means that the absence of water can slightly (and sometimes greatly) change the meaning of the statement.
The influence of water in the text on site optimization
And even if the search engines well they will appreciate your text, users will still not be deceived. And a large percentage of failures will be a signal for reduction of positions and departure of selling pages of the site from the TOP 10 search engines. Therefore, first, focus on the quality and informativeness of your content.
How to dry text
Expand the topic in more detail
Drying by paragraphs
Also, you should not deviate significantly from the main topic narrative. And of course, as much as possible, avoid boilerplate phrases and complex speech structures. They clutter up the text and make it uncomfortable for your readers.
How to check text for water and spam
1. When comprehensively checking website page along with a number of other useful metrics. 2. With a separate water checker tool, located on this page. 3. You can check the text for water from a website page directly by simply entering its address (URL) into our tool, above.
What's water in content for
Of course, there are cases when a "living person" should not be in the text. We are talking about the purely informative function of the content. Water is inappropriate in:
Why don't you have to completely dehydrate the text?
If you remove all the water from the text, you get a very dry content, reminiscent of a telegram. И it will be very difficult to comprehend.
It's known from practice that there are no exact guidelines on the amount of water content does not exist. In each case everything is decided individually, relying on the sense of proportion and then required the length of the material.
How water changes perception
In the sentence above, there are 0% of water: it will only distract the reader whose intention is to concentrate on the practical side of the content.
There is 84% of water here. The quality of this text borders on graphomania (or maybe it is graphomania). Because of Due to the excessive amount of water and spam, the information is hard to perceive, and with some words, you can notice that the author desires to gain as much space in the text as possible.
Adhering to our recommendations, you'll create an easy to understand, useful, interesting and informative content.
Of course, if the material requires it, it is allowed to deviate from the recommended norms of water content and spoilage. But only if it does not make it too difficult to read.